The network teamed up with the American Red Cross to raise money for hurricane relief efforts across all of its shows by giving viewers the chance to donate funds to those misplaced and devastated by the storm.
GMA co-anchor Robin Roberts, who is still recovering from her bone marrow transplant, kicked things off for the network by taping a special message for those affected by the storm.
“It was so difficult for me to follow doctor’s orders and stay here at home last week," said Roberts. "Like so many, I felt helpless watching all those people, all those families, impacted by Sandy."
She went on to say how much the devastation in the Northeast reminded her of Hurricane Katrina's path of destruction through New Orleans and the Gulf Coast, and how so many in that region felt lonely and isolated.
"I also vividly remember so many people coming up to me and asking me the same question: ‘Does the rest of the country know?’ ‘Do they know what happened to us?’ ‘Does anyone care?’ And that is why today, this ‘Day of Giving’ is so meaningful."
In addition, NBC also raised nearly $23 million for victims through a star-studded benefit concert in cooperation with the Red Cross. The telecast featured performances by Bruce Springsteen, Steven Tyler, Billy Joel, Mary J. Blige and a host of other celebrities urging viewers to donate.