Tuesday night's presidential debate had its "Big Bird" moment.
And it arrived when Mitt Romney answered a question on wage inequality by saying he received "binders full of women" as part of his efforts to find female cabinet members during his Massachusetts gubernatorial campaign.
And -- just like Big Bird -- these binders full of women quickly took over the Internet.
In addition to a pretty awesome Tumblr featuring some very literal photos of the phrase (including a revival of a former meme, Texts From Hillary) and a Facebook page with 250,000+ "Likes", a handful of parody Twitter accounts also quickly popped up.
@Romneys_Binders reached 10,000 followers before the debate was even an hour old by imagining just which women were in these binders...
— Romney's Binder (@Romneys_Binder) October 17, 2012
#BindersFullOfWomen also remained a trending topic on Twitter for most of the night and the phrase easily picked up where all things Big Bird left off from the first presidential debate:
— Ben Brown (@Libraryben) October 17, 2012
I'd like to think that the binder that I am kept in is a Lisa Frank Trapper Keeper #debate2012
— MJ Garcia (@VaHi_MJ) October 17, 2012
the law office of binder & binder: putting ladiez in your workforce since '83
— Whitney Jefferson (@twitney) October 17, 2012
"Binders?I have Moleskines full of women." -- Brooklyn misogynist. #debate
— Patton Oswalt (@pattonoswalt) October 17, 2012
If you liked it then you should have put 3 rings on it. #BindersFullOfWomen
— Eddie Quiñones (@eddiequinones86) October 17, 2012
View Romney's 'binder' moment right here:
However, do not confuse those women and binders with these women and binders:
Follow Jonathan Anker on Twitter @JonFromHLN