Tuesday night's presidential debate had its "Big Bird" moment.
And it arrived when Mitt Romney answered a question on wage inequality by saying he received "binders full of women" as part of his efforts to find female cabinet members during his Massachusetts gubernatorial campaign.
And -- just like Big Bird -- these binders full of women quickly took over the Internet.
In addition to a pretty awesome Tumblr featuring some very literal photos of the phrase (including a revivalof a former meme, Texts From Hillary) and a Facebookpage with 250,000+ "Likes", a handful of parody Twitter accounts also quickly popped up.
@Romneys_Binders reached 10,000 followers before the debate was even an hour old by imagining just which women were in these binders...
#BindersFullOfWomen also remained a trending topic on Twitter for most of the night and the phrase easily picked up where all things Big Bird left off from the first presidential debate:
View Romney's 'binder' moment right here:
However, do not confuse those women and binders with these women and binders:
Follow Jonathan Anker on Twitter @JonFromHLN