Family matters: 9 in 10 moms plan to vote

NEED TO KNOW
  • Survey uncovers key election issues, views among moms
  • 82% of Obama Mamas say he understands families like theirs
  • Republican moms more concerned about debt reduction
Moms for Obama and Romney plan to vote in large numbers.

On Election Day, few parents go to the polls alone.

While their children may not actually be standing beside them in the booth, thoughts of what's best for them often dominate the moments before mom or dad tap the screen to select their candidate.

And as cliché as all that stuff about "what's best for my kids" or "who offers the brightest future" may be, it's still pretty accurate. But what do parents mean when they say that? What are they valuing?

Cafe Mom has taken one of the best voter snapshots yet to figure that out, asking 1,000 moms with children younger than 18 how they feel about the issues and the candidates.

Republican moms listed their top concerns this year as reducing the national debt, the role and size of government and job creation.

Democrat moms -- in a nice, rare bipartisan overlap -- also cited job creation as a top concern. Their other primary issues though were income equality and health care, two items which hit closer to home than the more Beltway-focused concerns cited by Republican moms.

One point on which moms on both sides of the aisle largely agreed was that the last four years have been pretty rough. When asked about the types of things every family spends time worrying about -- household finances, neighborhood safety, education quality and overall happiness -- they said that all have become worse or stayed the same since 2008.

Read more: GOP's love of moms overlooks value of dads

Overall, 77% of respondents said their family's overall situation is worse or the same as it was four years ago.

Of course, being frustrated is one thing. Doing something about it is another. But almost nine out of every 10 moms surveyed said they intend to do something about it, with an impressive 87% declaring they plan to vote this year.

Obama supporters though will be considerably more enthusiastic about it. As for Democrat moms, 74% said the president pays attention to their concerns, versus only 41% among Republicans regarding Romney. Also, 82% of Obama Mamas say he understands what their families are dealing with every day; just 56% of Romney Mommies said the same.

More survey results are available right now at Cafe Mom as part of their Moms Matter 2012 coverage.

Follow Jonathan on Twitter @JonFromHLN

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