Editor's Note: Karyn Lu is Turner Broadcasting's manager of New Media Insights & Inspiration. Each week she scouts out amazing innovations, cutting edge technology and, well, just really awesome stuff and shares them right here. Before it goes mainstream, it's going to be one of her favorite 5 Things From The Future!
1. Out of cash? Pay with a tweet
Talk about a clever way to let your customers use their social currency, quite literally. In the UK, Kellogg's newest pop-up shop, the "Tweet Shop," is aimed at getting passers-by to try out its new Special K Cracker Crisps product. The twist is, to take home a box, you "pay" with a tweet instead of cash. Customers who tweet about the product after sampling it get to take home a box, and Kellogg's gets authentic endorsements from real people. Win-win.
2. Turn on your wall, with your phone
In the homes of the future, will even our walls be decorated digitally? It appears so. We've already seen instances of digital wallpaper and even anti-Wi-Fi wallpaper. Now, in a similar vein, comes a product called Wallbrights, customizable wall stickers that light up your walls. The best part? You can control these adhesive decals with your smartphone.
The sticker shapes, which come in both hexagons and lines (so you can arrange them in any configuration you can dream up), contain LEDs that you can control via a mobile app, so you can switch the color scheme at your whim as well as turn the lights off and on. What a neat and playful idea for home decorating!
3. Head games
Remember when Red Bull launched that racing game that you control with your face? With all that I've been reading about facial recognition technology (e.g., Facebook buys Face.com for $100 million), I've been waiting to see what else comes of the control-a-game-with-your-face trend. Here's a fun one out of New Zealand called "Face Arcade," which is a hilarious Google Hangouts hack.
Control a caterpillar by lurching your face toward the camera, bounce your head up and down to control a horse and even play against your friends from around the world! What's not to like?
4. Pizza that magically appears at the push of a button
It's not too good to be true, but only if you live in Dubai. Red Tomato Pizza's "VIP Fridge Magnet" lives on your refrigerator and is preset to order a pizza via its Bluetooth connection. When you press the button, the pizza maker texts you a confirmation and shortly after that, the pizza is on your doorstep. What an insanely brilliant idea! Sadly, those of us who live outside of Dubai can only hope that this trend catches on soon. In the near future, will everything appear at our whim with the press of a button?
5. Choose your own adventure
As a creative person, I'm not certain how I feel about being completely transparent during the creative process. There's certainly a vulnerability in exposing the struggles that occur along the path to a finished product. However, author Silvia Hartmann is experimenting with the idea of openness and audience participation on a pretty extreme level.
Hartmann's Naked Writer project aims to complete a novel in real time, in front of a live online audience, using Google Drive. The novel, titled "The Dragon Lords" (named so after suggestions from the audience) will not only be written live, but will also take into account feedback from those readers who are watching her write, edit and evolve her work.
A really brave move, and in some ways, really thought-provoking as far as how we might (as individuals or brands) leverage platforms like Google Drive to be more transparent with our audiences.