It has become a rite of passage for celebrity babies to make their first official public appearance on the cover of a magazine and Edward Duke Rancic is no different!

The adorable offspring of "Apprentice" winner Bill Rancic and E!'s Giuliana Rancic showed off his chubby cheeks on the cover of Life & Style.

Proud papa Bill tells the magazine that he thinks Duke takes after his wife, "(He's) got Giuliana's dimples!" Bill also gave his wife a huge compliment saying, "It's amazing how maternal instincts have taken over, and Giuliana's just supermom."

It has been a long road to parenthood for the Rancics. Giuliana has been open about the couple's struggles with infertility and IVF, which ultimately led to her breast cancer diagnosis. But the new mom says it was all worth it. "Every shot, every doctor's visit -- in the end, when you're holding your baby in your arms, you forget it all, and it's worth it."