"While we don’t release exact sales numbers, we can confirm reports that it was a record-setting day," Steve Robinson, Chick-fil-A executive vice president of marketing, said in a statement.
"We are very grateful and humbled by the incredible turnout of loyal Chick-fil-A customers on August 1 at Chick-fil-A restaurants around the country. We congratulate local Chick-fil-A Owner/Operators and their team members for striving to serve each and every customer with genuine hospitality," the statement continued.
Robinson stressed Wednesday's show of support did not originate from the company as a promotion. Conservative commentator and former Arkansas Gov. Mike Huckabee led the charge after seeing backlash from comments made by Chick-fil-A COO Dan Cathy.
As for Friday's planned kiss-in protests, Robinson said the events "present yet another opportunity for us to serve with genuine hospitality, superior service and great food."
"The Chick-fil-A culture and service tradition in our restaurants is to treat every person with honor, dignity and respect -- regardless of their belief, race, creed, sexual orientation or gender," he reiterated.