Editor's Note: Karyn Lu is Turner Broadcasting's Manager of New Media Insights & Inspiration. She scouts out amazing innovations, cutting-edge technology and, well, just really awesome stuff from around the world and shares them right here every week. Before it goes mainstream, it's probably going to be one of her favorite _ 5 Things From The Future! _
5. Those Smart Cars will put up with a lot of...
Smart Car has launched some incredible campaigns recently to promote their vehicles around the globe (see: life-sized Pong game in Germany), but this week, it was their clever Twitter response that caught my attention. In response to this tweet -- “Saw a bird had crapped on a Smart Car. Totaled it.” – Smart Car USA actually responded with a whimsical infographic aptly titled “Weight of bird crap required to damage Smart’s tridion safety cell.” In case you’re curious, that would take roughly 4,500,000 pigeon poops, 360,000 from a turkey or 45,000 emu droppings to do the trick.
4. Why do I keep smelling cotton candy everywhere?
Here’s a simple yet brilliant outdoor advertising idea out of the Garden State. The New Jersey State Fair recently installed a number of billboards that smell like cotton candy. Nothing like a familiar scent to evoke nostalgic memories, right? That’s what the hope is, anyway. Speaking of olfactory stimulation, Smell-O-Vision seems to be making a comeback, with companies like Scent Sciences and products like SMELLIT on the horizon. Are we ready to move from 3D to 4D?
3. Rube Goldberg machine swaps treats for tweets
There’s something magical about seeing a Rube Goldberg machine in action that always makes me smile. In South Africa, Toyota tapped into exactly that sentiment to promote their new Etios, the car that’s “here to make you smile.” In this wonderful interactive installation called “ Etios Smile Machine,” a number of secondhand or discarded objects create a chain of sequences that playfully offer you a sweet treat in return for a tweet about what makes you smile.
2. The box that keeps on giving
Upcycling is a lovely trend that I’m personally a big fan of. Dutch baby stroller manufacturer Joolz has tapped into all children’s innate love affair with cardboard boxes and given it a charming sustainability twist. Now, every box in Joolz’s product line comes with instructions to transform it into a “ practical and beautiful product … from a lampshade to a bird house and from a picture frame to a chair.”
1. Removable ink means you never wear the same shirt twice
What if our existing, favorite clothing items can sport new designs over and over again? Could keeping up with the latest trends be as simple as washing out one design and printing on another? Refinity, a Netherlands-based fashion research agency, has designed a removable fabric ink that works exactly that way. Is this the future of fashion? I’d dig out a few T-shirts and dresses and give it a go.