DogTV -- because Fido has long wanted to keep up with the Kar-dachshunds -- is a real thing.
The service launched around Valentine's Day in San Diego, a test market, and has plans to go nationwide soon, DogTV spokeswoman Julia Simms tells HLN.
While the service is still woof around the edges -- all programming shows camera angles from a dog's-eye view, meaning about a foot off the floor -- it has about 1 million subscribers already. One of the San Diego cable providers that broadcasts DogTV says "it’s the most successful video-on-demand programming they’ve ever had,” according to Simms.
“The idea first came to Ron Levi, a pet owner who is involved in TV production,” Simms says. “He had a cat at home who he was trying to entertain while he was away. He got together with some friends and they decided to produce this (TV channel) for dogs.”
The commercial-free venture is the culmination of a four-year study conducted by Nick Dodman, director of the Animal Behavior Clinic in Department of Clinical Sciences at Cummings School of Veterinary Medicine at Tufts University in Massachusetts. The research delved into what colors and sounds canines respond to, Simms said.
Famed dog whisperer Victoria Stilwell, known for her Animal Planet TV show “Me or the Dog,” is on DogTV’s advisory board, Simms says.
DogTV, available for $4.99 a month, is all one program for now. An eight-hour loop runs through different phases. “It has relaxation part that puts your dog at ease, then it has stimulation time when it’s time to play,” she says.
Now for the big question: Is CatTV in the works too? Eventually, Simms says. For furry felines, the time is meow.