I sit here in my sock bun, with a belly full of homemade French macarons, surrounded by perfectly organized office supplies, to tell you that Pinterest is officially kind of a big deal. According to a new report from Experian Marketing Services, Pinterest is now the third-most popular social networking site behind Facebook and Twitter.
According to the report, Pinterest's traffic grew 50% between January and February of this year. Just how many pinners are we talking about? ComScore estimates that 17.8 million different people visited the site in February. Not only that, VentureBeat claims users spent about 89 minutes a month peering, pinning and posting on the boards (although if you're a seasoned Pinterest denizen, you know you could eat up 89 minutes in one night).
All in all, Pinterest netted more than 104 million hits in March. True, it doesn't touch the 7 billion Facebook visits recorded, but for a relatively new addition to the social networking pool, the numbers are staggering.
READ MORE: Watch out Pinterest, here come the dudes!
No one seems more bemused by the boom than Pinterest members themselves. A quick search of Pinterest infographics will lead you into a black hole of figures and charts, illustrating the benefits of pinning for your political campaign, local cupcake bakery, multi-billion dollar conglomerate, etc. We've compiled a few of the coolest for your perusing pleasure.
Since Pinterest has expanded past pastries and ribbons, everybody has their own ideas about what Pinterest accounts are best to follow. Complex can give you the Top 10 museums on Pinterest. Stylelist chronicles 5 accounts that are changing the way we see style. Did you know Obama, Ann Romney AND the NRA are on Pinterest? We've got some of the most surprising and awesome accounts to follow.
You may be really tired of all the buzz around Pinterest. You may not even be on the boards, or you've lost half of your life to pinning and you're kind of over it. The fact is, marketing departments and brand agencies have had many, many conversations about Pinterest's viability as a tool to reach people right at the heart of their interests. Furthermore, the numbers don't lie. Pinterest's verdant fields are still ripe with opportunity for growth, and what you reap from it is up to you.
Although may I suggest, the macarons really are delicious.