It's been a full week since the Internet had a magnetic, ultra-successful, out-of-nowhere viral campaign smash.
And their shared massive, online appeal may be where the comparisons end between "Kony 2012" and the Dollar Shave Club ad.
Though I suppose both are trying to rally support for a cause.
In the case of the razor blade hawkers, that cause is for men to quit spending Monopoly money amounts on pricey razor blades and join their ‘buck-a-month for 5 razors’ club.
So, it’s a bit less high-minded than the Kony campaign.
But -- in a seemingly fair swap -- it is a lot funnier.
If you're not yet among the three million-plus who've viewed the $4,500, foul-mouthed, walking-talking return-on-investment, here it is:
So you see? It's not just about reintroducing yourself to your manhood ("Do you think your razor needs a vibrating handle, a backscratcher and ten blades? Your handsome-a** grandfather had one blade. And polio.") or saving lots of cash every month.
It's also about job creation ("Alejandra, what were you doing last month?" "Not working." "What are you doing now?" "Working.") and having an excuse to chuck packing tape at a dancing bear.
Overall, we're on board with the Internet masses who've elevated the cheeky ad to viral status, though the winding single-camera shot and bizarre tone have the spot slinking a little too close to 'Old Spice Guy' schtick category, which is a dangerous place to go as these terrible Dairy Queen attempted-knockoff ads prove.
However, we agree with the site's founder and commercial star Michael Dubin, who humbly told Business Week, "Yes, I am a funny guy."
Slightly less funny? Their busted web page that resulted in a good bit of lost traffic the day the ad went up on YouTube. Dubin says they made a swift recovery and traffic since the spot launched has "been wildly strong."
And of course the most sincere form of Internet flattery is being spoofed on YouTube, which Dubin will be pleased to know is already happening.
There's this computer-animated video for a "Dollar Beard Club" which implores you to "Stop shaving. Grow a beard." And a pretty faithful, shot-by-shot recreation of the ad by a company pitching its coupon app. Bonus fun fact: This one stars a guy who used to be in "Heroes."
Our favorite, though, is this earnest, honest review of the quality of blade that Dollar Shave Club is producing and pitching.
It touts razor handle's "decent balance and grip" and mimicks the original ad's own language, declaring the quality of shave it delivers as "pretty f****** good"
And really, isn't that the ultimate Internet validation?
But Dubin isn't stopping there.
He says next up will be a shaving cream and aftershave.