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Groupon (yes, a Groupon) for Dahmer tour

  • New Milwaukee walking tour visits sites linked to serial killer Jeffrey Dahmer
  • Relatives of Dahmer victims protest, call tour 'sickening'
  • Groupon briefly offered discount on tour last week
  • Four to six people reportedly attended first tour on Saturday
Groupon (yes, a Groupon) for Dahmer tour

A new tour of locations linked to serial killer Jeffrey Dahmer has been met with protests by relatives of the killer’s victims and residents of the Milwaukee neighborhood that the tour passes through.

According to the Dahmer Tours website, the tour takes participants along a one-mile stretch of S. 2nd St., where Dahmer met many of his victims. The company charges $30 per person for a 90-minute walking tour with a maximum capacity of 20 people.

The site promises: “The tone and the material of the tour is heavy, and it fills you with this sense of loss, and yet, the area has seen a tremendous upsurge of development and energy. So amidst the sort of depth and feeling of understanding these horrific events that transpired, there's a whole appreciation for life as well that's accentuated by this incredible area.”

The tours attracted criticism last week when Groupon briefly offered a 2-for-$25 discount on tickets. The Groupon post urged readers to “give yourself the creeps” with “a spine-chilling glimpse into the life of Jeffrey Dahmer from within his hunting grounds.”

Although Groupon took the offer down, the Dahmer Tours site now says it will honor the deal for those genuinely interested in its historical value.

By all accounts, the inaugural tour Saturday drew more protesters than participants. Local reports estimated four to six customers attended the tour, while between 12 and 20 protesters reportedly came out to oppose the event. That group included Janie Hagen, the sister of victim Richard Guerrero.

Hagen told the Milwaukee Journal Sentinel, “If they are going to make a buck, it’s blood money.” Raquel Hagen, another relative of Guerrero, called the tour “sickening.”

NBC33 reported that several residents of Dahmer’s former neighborhood were also uncomfortable with the tours.

The Dahmer Tours site was updated following Saturday’s tours with this note: “The first tour goers gave great feedback. They were very positive about the information they received and the idea that it was strictly informational and not sensationalist.”

For the latest crime and justice news, watch “Nancy Grace” weeknights at 8 p.m. and 10 p.m. ET on HLN.

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