I suppose it's true: Men really do get all the breaks.
The latest evidence? A new billboard that only displays its ad for women.
The bus stop display features a camera with facial-recognition software, and if you're female, well, you're in luck. Or, out of luck if you don't want to see an ad.
The concept is not only high-tech, it's also high-minded. The commercial that pops up isn't some inane pitch for a restaurant chain or brand of soap -- it's an ad by a non-profit organization that helps women in developing nations.
Plan UK launched the "Because I'm a Woman" campaign to raise awareness about the challenges these women face in obtaining any kind of education and the type of brutal discrimination that's rampant in their often-destitute communities.
If you want to see the ad for yourself, you can watch it below. (Guys, that means you, too: No facial recognition software on our site.)
The installation is located in London's West End and Time reports it cost $47,000. But the investment will be worth their while if it helps meet their stated fundraising goal of £250,000 -- or $391,700.
If a guy passes by the ad and the camera correctly determines it's not a woman (the software claims a 90% accuracy rate; impressive, but I bet that other 10% of people get pretty upset), said guy is directed to visit Plan UK's website to learn about the work they do. The non-profit adds, "Men and boys are denied the choice to view the full content in order to highlight the fact that women and girls across the world are denied choices and opportunities on a daily basis due to poverty and discrimination."
The women-only billboard went up Wednesday and will stay in place for the next two weeks.
Here's the ad. Men, it's OK to watch.
And here's how the bus stop display works.