We don't know how to put this, but it's kind of a big deal.
On Sunday, Will Ferrell hammed it up as King Bacchus on the Bacchus Krewe's float during the Carnival parade. He joins an elite group of men to be crowned with the honor, including Drew Brees and Bob Hope.
Ferrell, who looked for all the world like a slightly less creepy version of the Burger King, tossed beads to the crowd and, of course, made some hilarious faces. The float's theme was "Bacchus Salutes the Louisiana Bicentennial."
The comedian was in town shooting a new comedy about a pair of "idiots" running for Congress. The movie, which has been reported as being called either "Dog Fight" or "The Campaign," co-stars Zach Galifiniakis, who also partied on the float.
However, despite his penchant for shameless comedy, Ferrell admits he was kind of nervous about his Mardi Gras honor. Before the parade, he said when he told people it was his first Mardi Gras in the Big Easy, they all gave him the same knowing smile.
"It's slightly ominous," he said. "Almost like it's going to be a fraternity hazing or something."
Ferrell's appearance was just a small part of the Mardi Gras festivities, which will continue in New Orleans leading up to Ash Wednesday.