Looks like the King-size Snickers bar will soon become a collector’s item.
Mars, Inc. -- the company that produces 3 Musketeers, Snickers, Twix and M&Ms -- will stop shipping out products that exceed 250 calories per portion by 2013.
Just to give you an idea of what you’re looking at calorie-wise right now: A regular Snickers bar will run you 280 calories. The King-size will set you back 510 calories. Or, if you need a moment with a Twix, then you’re looking at 130 calories per bar.
"We have a responsibility to help our consumers and the pets they love lead healthy lives," Mars said in a statement on its website. "We are committed to making sure the products we offer, and the ingredients they contain, can fit into a balanced diet."
This pledge comes after the company signed an agreement with Michelle Obama's Partnership for a Healthier America. As part of that agreement, a group of 16 manufacturers have said they’ll reduce a combined 1.5 trillion calories by the end of 2015. They plan to do it by offering lower-calorie options and smaller portion sizes.
Some of the other companies getting in on the deal? Kellogg, Kraft, PepsiCo, Coca-Cola and Hershey.
What do you think? Is this just for show, or will it have a real impact on America's waistlines?