On love's biggest holiday, Cupid's arrow clearly tips toward one gender.
A new study by NM Incite, a collaboration between management consultant firm McKinsey and consumer insight giant Nielsen Co., confirms what you probably already see on your Twitter timeline: Women are dominating the Valentine's Day tweets.
And it’s not just the “I hate Valentine’s Day” variety (although a cursory search Tuesday showed about an even split between the sexes on that one) -- women are tweeting each other and the world a happy, positive messages about love. The men? Not so much.
According to the study, which examined nearly 70,000 pre-Valentine’s Day tweets, 66% women mentioned the holiday in a positive light, while only 34% of men did.
Why the big discrepancy? Are men less lovey-dovey on nationally recognized manufactured days of affection?
Perhaps Twitter lacks any cultural icon/alpha-male type to spread love on Love’s Biggest Day. Where are the Casanovas of the world, the Don Juans of the Twitterverse?
The top Valentine's Day retweet from a male celebrity? Will Smith, who said, "Don't worry #IfYouAreSingle on Valentines Day. Because God is looking at you Thinking, ''I'm saving you for someone special."
That's nice, Mr. Smith. Now let's look at a tweet from a bonafide sex guru, Dr. Ruth Westheimer: “Pick up some Ready Whip tonight & then you can say I Luv U on his/her pancakes tom'w AM, and other places later on!”
See the difference? Women have a plethora of thumb-typing sex goddesses to take cues from, all of them encouraging ... shall we say ... "social interaction."
When it comes to Valentine's Day tweets, it's Women 1, Men 0. Will Cupid's arrow save the day?
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