When you spend $3.5 million on a single ad, you better hope you get your money's worth in buzz. That's why automaker Kia and Bridgestone tires have released "trailers" for their Super Bowl ads. Yes, advertising their upcoming advertising.
Kia released this 15 second teaser of their Super Bowl advertisement, and we do mean tease. The ad shows Victoria's Secret model Adriana Lima in a bizarre tire-tread looking bikini waving a checkered flag. The ad, however, is not just sexy ladies. The Adweek reports the full version features Motley Crue, UFC Fighter Chuck Liddell, fireworks, lumberjacks and, of course, the Kia Optima. The complete ad won't just appear during the big game. Adweek says will also start appearing in movie theaters soon as well.
The Bridgestone teaser is a little more straightforward. It gives a glimpse at the ads concept asking the question "What happens when the tire company takes on sports?" The trailer shows a bunch of "tire scientists" working with athletes like NBAers Tim Duncan and Steve Nash, NFLers Deion Sanders, and Troy Aikman to improve sports. With the age of the sports stars involved, we guess we can figure out the demographic they are chasing. (As a bonus, see if you can spot the "Hey, it's that guy!" in the ad.)
Both companies know how to get people talking with their Super Bowl ads.
In 2011, Kia's had an interstellar/interdimensional battle over their car. It got a lot of buzz and a lot of "huhs?"
The Bridgestone ad was a fan favorite featuring a beaver who pays back a driver for saving his life.