It hasn’t been an “easy breezy Covergirl” time for the company behind Taylor Swift’s new ad.
Procter and Gamble pulled the ad -- in which the country sensation is seen donning Covergirl’s NatureLuxe Mousse Mascara -- after backlash from the National Advertising Division of the Council of Business Bureaus Claims, ABC News reports.
At issue: Swift’s eyelashes were “enhanced in post production.” Read: They were Photoshopped!
Andrea Levine, director of NAD, told Business Insider that "You can’t use a photograph to demonstrate how a cosmetic will look after it is applied to a woman’s face and then -- in the mice type -- have a disclosure that says ‘okay, not really.'"
Also at issue, according to ABC: claims that the product is 20 percent lighter than costlier brands and that it results in “two times more volume” than regular lashes.
Proctor and Gamble released the following statement to HLN: "Our scientists work very closely with our advertising teams to ensure that benefits are accurately portrayed, and P&G’s policy is to feature visuals and claims that accurately reflect these benefits. As soon as we were aware that the NAD had concerns, we voluntarily discontinued the advertising – a move that the NAD itself regarded as entirely proper."